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ARC Europe runs one European sales platform across 15+ countries

Every country sells the same way, in one org

Key results

  • 15+ countries and companies on one Salesforce org
  • 1 sales path for Europe, with sales and legal data linked
  • Scalable security model that grows as new countries join

Working with Novera is working in a real partnership and knowing that the result is going to be excellent. They made sure that the implementation of Salesforce went smoothly and this within a short time frame. Last minute requests and adaptations were handled in a great way! At Novera they are really dedicated, professional, fast, proactive, efficient, friendly...resulting in an overall premium service! I definitely recommend them.

Michael Potysch, Head of CRM, ARC Europe

The client

ARC Europe is a group that coordinates a network of national roadside assistance and mobility clubs across Europe. Its customers are insurers, carmakers and leasing companies.

The challenge

Each country and each company ran its own sales. Sales data and legal data lived apart, and nobody followed the same sales path.

The group wanted one view of sales at European level. At the same time, every entity had to keep its own data private from the others. More than 15 countries and companies were involved.

What we did

Business workshops to shape the architecture. We worked with the business to define how one platform could serve all entities, and guided the group through the choices that mattered.

Sales Cloud, end to end. We implemented one common sales path for the whole group, with sales and legal data connected.

A security model built for a group. Each entity sees its own data, and teams can still work together where it makes sense. New countries and companies join without a redesign.

The result

More than 15 countries and companies now work on one Salesforce org. European sales follow one path, with sales and legal data linked. The security model is ready for the next country.

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