An automotive company gives its dealers one click calling on every lead
One click to call a lead, logged automatically
Key results
- ~75% licence cost reduction on lead to call tracking
- 80%+ of manual work per sales call removed
- 1 click to call a lead, logged automatically
The client
A Belgian importer and distributor of car brands. It sells through a network of independent dealerships. Leads arrive centrally and are sent to dealers through a partner portal on Experience Cloud.
The challenge
In car sales, the first minutes decide whether a lead converts. Yet calling a lead took several steps. Dealers dialled a dedicated number, typed a lead code, got redirected, and afterwards logged the call by hand in the CRM.
The tool behind it was expensive and inflexible. Every call added admin work for the salesperson.
What we did
The business case first. Before building anything, we showed what the change would be worth: an 18 month payback from lower licence and people costs, with better lead follow up on top.
Telephony inside the dealer portal. Dealers call a lead in one click, straight from the lead record. The call is logged in Salesforce automatically, and call outcomes are partly filled in for them.
AI transcription and summaries. Calls are transcribed and summarised, so the next person on the lead knows what was said.
A rollout that had to convince. The dealers are independent and each decides for themselves. The solution had to be easy enough that they wanted to use it.
The result
Licence costs for lead call tracking fell by about 75%. More than 80% of the manual work per sales call is gone. Calling a lead now takes one click, and the call logs itself.
