Touring renews its IT with Salesforce at the core
A full IT renewal, Salesforce first, standard before custom
Key results
- Salesforce First approach to the IT renewal, with client processes in Salesforce
- 4 clouds Sales, Service, CPQ and Experience Cloud delivered
- Adopt then adapt standard first, custom only where needed
We worked with Novera in order to make our digital transformation for real, using a ’Salesforce First’ approach. Novera was an ideal partner thanks to their expertise on this technology, their flexibility and positioning.
The client
Touring is a Belgian roadside, travel and mobility assistance organisation. It serves members and insurance partners from Brussels.
The challenge
The IT environment was ageing and due for a complete renewal. Acquiring and renewing customers happened outside a single system. Overall IT costs had to come down.
Touring wanted its client processes in Salesforce, without a heavy custom build that would be expensive to run.
What we did
Architecture and delivery. We architected the overall implementation, designed the solution and ran the agile delivery.
Four clouds, one approach. We implemented Sales Cloud, Service Cloud, CPQ and Experience Cloud. The rule was adopt then adapt: use the standard first, customise only where the business really needs it.
Process advice. Alongside the build, we advised on sales and service processes.
Lightning migration. We guided the move to Lightning.
The result
Touring made its digital transformation real with a Salesforce First approach. Client processes from acquisition to service run on one platform, built on standard features that are cheaper to maintain.
